This is not a state of affairs that Bad Habits looks likely to change. He’s spent the last decade enjoying the kind of success that, in one sense at least, brooks no argument: even his loudest detractor couldn’t argue against his ability to write one song after another that attains a weird kind of omnipresence, hits that evolve into inescapable facts of daily life.
Every track is immediately recognisable – you could have spent your every waking hour engaged in a dogged attempt to avoid the music of Ed Sheeran and you’d still know exactly what they were and who they were by within seconds of them starting. Verse 1 Every time you come around, you know I can't say no Every time the sun goes down, I let you take control I can feel the paradise before my world implodes And tonight had something. The “plays” column of the latter makes for mind-boggling reading: the figures look less like streaming statistics and more like long-distance phone numbers. Spotify has chosen to promote Ed Sheeran’s new single by sitting it at the head of a playlist of his previous hits.
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